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Official logos and brand marks for the Top Founders Summit. Please use these without alteration.
Founders Summit — Horizontal
One-line summit wordmark in navy. Use for wide placements on light backgrounds.
Founders Summit — Two Line
Two-line summit wordmark in navy. Use where the one-line version runs too wide.
Founders Summit — Stacked
Stacked summit wordmark in navy, for square or centered placements on light backgrounds.
Founders Summit — Horizontal (White)
One-line summit wordmark in white. Use for wide placements on navy or dark backgrounds.
Founders Summit — Two Line (White)
Two-line summit wordmark in white, for dark or busy photo backgrounds where grey lacks contrast.
Founders Summit — Stacked (White)
Stacked summit wordmark in white, for square or centered placements on navy or dark backgrounds.
Founders Summit — Two Line (Light)
Two-line summit wordmark in light grey. Use on navy or dark photo backgrounds.
Founders Summit — Lockup + URL
Full summit lockup with the event URL. Use on dark backgrounds for standalone promos.
Brand Colors
Navy carries the brand; the greys give it room to breathe. The primary and secondary accents are for highlights and backgrounds. Strokes use black at 15% on light surfaces and white at 15% on dark. Tap any swatch to copy its hex.
Typography
Cactus Classical Serif anchors the largest headlines; Heebo and Geist carry the smaller scales for readability.
Founders Summit
H1 · Heading Large
Cactus Classical Serif · Regular
92px · 0.92 LH · -0.03em tracking
Where founders meet
H2 · Heading Medium
Heebo · ExtraBold
48px · 0.92 LH · -0.02em tracking
Brand & media kit
H3 · Heading Small
Heebo · ExtraBold
36px · 0.92 LH · -0.02em tracking
Napa Valley · Sep 8
H4 · Title Large
Geist · SemiBold
32px · 1.24 LH · -0.02em tracking
An invite-only retreat for founders
H5 · Title Medium
Geist · Medium
24px · 1.24 LH · -0.01em tracking
The Top Founders Summit brings together the operators building the next generation of companies for three days in Napa Valley.
Body Large
Geist · Regular
18px · 1.44 LH · 0.02em tracking
Official media kit — The Top
Caption
Geist · Regular
10px · 1.5 LH · 0.25em tracking
Badge
The attendee badge, 3.75 × 5.75 in, printed on both sides. Download the editable Illustrator file or the print-ready front and back, and match the finished product shown below.
Front
Location, year, and summit lockup over the venue photo. The white panel is left blank for the name.
Back
Three-day agenda with a QR code and the summit URL.
Final product
Lanyards
Print spec for the Founderpath event lanyard. Send a supplier this spec together with the artwork file.
Artwork file
Top Founders Napa Valley Lanyard · Slate. Print-ready vector PDF.
Strap and print
- Product
- Premium full-color printed lanyard
- Material
- Satin/nylonSmooth with a satin sheen
- Width
- 3/4 inch (19 mm)As ordered
- Length
- 36 inches (920 mm)Strap length before it is folded into a loop. Hangs about 18 inches from the neck.
- Full color, edge to edgeOn both sides of the strap
- Background
- Dark Navy (brand color), hex #0F253BPrint values: CMYK 90 / 75 / 45 / 60. No official Pantone. Match to the hex above.
- Logo color
- White, hex #FFFFFF
- Logo
- White wordmarkRepeated end to end along the whole strap, all reading in the same direction
- Logo spacing
- Gap is about one third of a logo lengthIn the file: logo 78 mm long, 27 mm gap, strap 15 mm tall
- Artwork file
- Top Founders Napa Valley Lanyard Slate.pdfVector PDF, text converted to outlines. Scale it proportionally to the strap width.
Ends and hardware
- Strap ends
- Sewn flat togetherNavy thread, no metal crimp
- Attachment
- One silver (nickel) metal swivel hook
- Badge clip
- One silver (nickel) bulldog clipHangs from the hook. The clip grips the slot at the top of the badge.
What they should look like
Promo Templates
The square (1080×1080) social layouts we ship for speakers and podcast episodes. Download a finished example, or open the generator to build your own with any speaker.
Speaker lineup · 3 faces
Three-up founder lineup with ARR badges and sponsor logos. Great for announcing a cohort.
Speaker feature · 1 face
Single-founder hero with the ARR badge, company logo, and a one-line talk summary.
Live episode · podcast
Podcast live-episode promo with the founder cut over a city skyline, plus city and date.
Backgrounds
Six topographic contour backgrounds in the brand palette, for slides, social, video, and web. Each downloads as a 4K (3840×2160) PNG. Place logos and type over them without alteration.
